Bud Light Seltzer Has Arrived to Take on White Claw

Bud Light has officially announced its answer for White Claw.

The new hard seltzer drink is called Bud Light Seltzer and will come in four flavors: Black Cherry, Lemon Lime, Strawberry and Mango.

In a press release announcing the new beverage, Andy Goeler, Bud Light’s vice president of marketing said "Seltzer has brought excitement to the entire category and brought consumers back to beer." He later added “We are looking forward to leveraging the power of the Bud Light brand to help grow the category.”

Bud Light Seltzer is set to launch sometime early in 2020.

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