Many people know California for movies mainly, but I am here to tell you that I spent a week in LA and In and Out Burger might be on of the best burger chains I have tasted in a really long time. You actually taste the freshness of their products. It was no surprise to me to see them make the the list in the TOP 5 category.
The question is, who else made the list??
For the second year in a row, the rest of the nation disagrees with the West Coast and East Coast cult favorite Five Guys burger has been named as the #1 burger chain in America according to the Harris Poll’s 30th annual EquiTrend study. The poll surveyed 77,031 participants on the ‘brand equity’ of 17 different burger chains including Whataburger (my favorite in college) Hardee’s, Shake Shack, Sonic, Culver’s, White Castle, Carl’s Jr., Checkers/Rally’s, DQ Grill & Chill, Burger King, McDonald’s, Wendy’s, Jack in the Box, Five Guys, In-N-Out Burger, Steak ‘n Shake, and Smashburger.
The results came in as: Five Guys (1), In-N-Out (2), Wendy’s (3), Culver’s (4), DQ Grill & Chill (5), and McDonald’s (6).
If you have experienced the taste of In-N-Out Burger and confused as to how 5 Guys beat out the competition, here’s the explanation from Yahoo! Finance:
“Brand equity” is based on three key variables: familiarity, quality and future consideration.In the battle to win over customers, it all comes down to ubiquity, according to EquiTrend Director Amir Kanpurwala.“In-N-Out has slipped from its high. The other players are claiming mind and market share. Five Guys has expanded at a much faster rate. In-N-Out has taken a slower approach to expansion, and its locations are geographically contiguous — mostly on the West Coast,” he said.“Familiarity holds In-N-Out Burger back in the standings as a majority of consumers “just know the name” of the brand (35%),” according to Kanpurwala.There is a wide pricing disparity between the two brands. A burger at Five Guys starts at $7 while you can grab one at In-N-Out for $2.10. Kanpurwala noted that pricing does play a factor, but doesn’t translate to less brand power. (via)