Kobe Bryant Just Turned $6 Million In To $200 Million!!!!

posted by Terry J - 

"The Mamba Mentality: How I Play" book comes out October 23, 2018! Learn how I approached the process and the craft, accompanied by 20 yrs of photos from the incomparable @adbphotoinc. Intros by @paugasol & Phil Jackson https://www.mcdbooks.com/news/announcing-kobe-bryant-s-the-mamba-mentality

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Proud of our team at @DrinkBODYARMOR & our new partnership with the @theCocaColaCo who believes in our mission of becoming the #1 Global Sports Drink. Thanks @Gatorade, we’ll take it from here… #ObsessedWithBetter

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Earlier this week, Coca-Cola announced that it purchased a stake in BodyArmor, the fruit juice-based sports drink that boasts superior nutrition and hydration. It’s Coca-Cola’s attempt to play in the same sandbox as Gatorade, which has an estimated 75% market share of the $8 billion U.S. sports beverage market, according to CNN. Gatorade is also owned by PepsiCo, so clearly Coca-Cola is ready to double down on wherever they can to gain ground in a growing sports drink market.

For Coca-Cola, that means it’s time to diversify from Powerade (…which does an annual $1 billion in sales) and get their electrolytes the all-natural way from BodyArmor, which estimates it will do over $400 million in revenue this year, according to MediaPost.

Which brings us to the fourth biggest investor in the brand: Kobe Bryant.

According to ESPN, Bryant bought roughly 10 percent of the company in March 2014 for about $6 million, over time.

According to ESPN, BodyArmor’s new valuation with the Coca-Cola deal mean’s Kobe’s stake is worth big, big bucks: Approximately $200 million, over 30 times his initial investment.

Via Brobible

Bryant is now the fourth largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand’s co-founder Mike Repole, Coca-Cola and Keurig Dr Pepper. When he invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.

Terry J

Terry J

Born and raised in Baton Rouge, Louisiana. I graduated from Louisiana State University (LSU) and yes, I bleed Purple and Gold. Love food! I try to be very active love to watch and participate in sports as well as going for runs throughout the... Read more

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